Mark Morelli | Writer
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I write & produce all kinds of videos from instructional, promotional, presentations, brand and investor relations content and ads.  Here are five samples.
I was tasked with finding a catchy 1-2-3 way to describe how to buy fabric. After interviewing many sewers & shoppers, I came up with "look-touch-and-test" and this script.
Corning Optical Fiber wanted a video that would serve many purposes: Appeal to board members, be shown to visitors (including kids on field trips) and bring new employees on-board with the company story.
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Mock Woodworking, providing specialty woodworking for architects and retail spaces. I contributed the "Craftsman's Creed" and the rest of the copy to their website and the script to this trade show video.
This start-to-finish mini-documentary shows customers the high levels of craftsmanship that goes into every step of Jo-Ann custom framing. We even use it for internal training.
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View it here>>>

Illustrate the Jo-Ann brand through the products we sell, the people who buy and use them, and the reasons why.  View it here.
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