Anniversary of Steel Industry Closure
With a little research, strong writing, precise targeting and a budget of nil, I created press releases that made successes of two events that commemorated the 25th & 35th anniversaries of an important day in the labor history of the Mahoning Valley, the 1977 announcement that the major steel producers would be shutting their doors.
The result was a great turnout from a variety of audiences, including:
See one of the press releases here.
Below are a few samples of the event coverage.
Youngstown Vindicator 1
Youngstown Vindicator 2
Youngstown Vindicator 3
Metro Monthly (cultural arts pub)
The three local TV affiliates -- WFMJ, WYTV and WKBN -- all provided coverage.
Former United Steelworkers President Bill Sferra, far right, poses with fellow retired steelworkers and supporters wearing "I Survived Black Monday" t-shirts designed especially for the 2012 event. Sferra, who served as union president at the time of the 1977 shutdown announcement, spearheaded the reunions and spoke at the events.