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I helped make emails and other interactive assets for millions each day, plus content for social media including video and online contests. 

To acquire new Pinterest followers, I created these Pin Pal characters and copy, then led the illustrator to bring them to life. Result: a 25K increase in followers, far exceeding plan.

The challenge: Give this contest a snappy name & alliterative direction for every step of the competition.

As part of the campaign, we also wrote content to guide contest host, Project Runway contestant Christopher Straub, to inspire contestants with these engaging social media videos.

After building a community with daily posts featuring school news, activities and important announcements, we followed up with 120 days of daily informative social posts. We explained what the levy costs, what improvements would be made -- and most of all -- debunked myths. On election day, the community responded with a resounding victory.