Social Media Content
My Social Media Campaign Blueprint to Optimize Saturation & Maximize Content
First, drum up a lot of stories and plan out the quarter, or even the year. (How doe we proactively come up with so many stories up front? See below.)
Each story gets cross-promoted on
NOTES:
Process (How do we build content for a whole year for all these channels?)
Editorial Brainstorm Session
Generates dozens of topics
After ideas are generated, I develop them into topics (for later development.) Topics placed in calendar so one year's worth of Topics are scheduled.Clients will really value this breadth.
Every Topic will be developed to appear in as many Social Media channels as the client wants. The sell is that the upfront story development is the hard part. Once the topics are developed, they are more easily edited for use and cross referencing across all media.
Plus – part of service can include commentary/relevant responses to current news events.
First, drum up a lot of stories and plan out the quarter, or even the year. (How doe we proactively come up with so many stories up front? See below.)
Each story gets cross-promoted on
- Twitter
- Instagram
- Facebook
- Flickr
- Tumblr
- Reddit
- Google+
- Youtube video (Can be clients' choice of video recitation as a kind of economical Ted Talk, or type treatment/graphics with voiceover)
- Podcasts (audio or video) of generally the same content
NOTES:
Process (How do we build content for a whole year for all these channels?)
Editorial Brainstorm Session
- 1-2 (or more) hours with client
- Can be scheduled annually, semi-annually or quarterly
- I am really good at plumbing the depths of client stories to generate at least a year's worth of posts.
Generates dozens of topics
- client BIOs (showcase their best employees, founders, etc.)
- industry events
- brand stories
- promotions
- product launches
- innovations
- growth stories
- holiday greetings
After ideas are generated, I develop them into topics (for later development.) Topics placed in calendar so one year's worth of Topics are scheduled.Clients will really value this breadth.
Every Topic will be developed to appear in as many Social Media channels as the client wants. The sell is that the upfront story development is the hard part. Once the topics are developed, they are more easily edited for use and cross referencing across all media.
Plus – part of service can include commentary/relevant responses to current news events.