It's not a super bowl ad. You won't find it in a book of the world's great ads. Apple had nothing to do with it.
But this televised cornhole competition is the best marketing. Why? It's a simple split screen. On one half of the screen – the competitors. The other half – the cornhole board, complete with the sponsor's logo.
In what other televised sport does the viewer stare, just stare, at the sponsor logo?
If you put a logo on an NBA backboard, you're still looking all over the place.
Only in sharpshooting or archery would you have a spot for a logo to be constantly watched – then, of course, blown apart – as if all the contestants were disgruntled former employees.
Kudos to Johnsonville for finding the perfect sport to sponsor, one in which the participants can hold the beanbag in one hand and a beer in the other, with rounds brief enough that the bratwurst doesn't burn.
Mark Morelli is a New York Times Bestseller reader.