Hey Mark, I know you work in marketing and PR — I forgive you... :) ...so I want to warn you. Always get ahead of the story. I don’t know how I dropped the ball, but do you know how low I rank on Google for “Easter” searches? Search “Easter” and you get “bunny” “chocolate” and sales at JC Penney. And “Easter” ad word buys? Until you get a little more reliable with your Sunday envelope drops, beyond my budget! And what I went through to even establish the event…ugh…you don’t wanna know. My point is this: Stay on top of it. There’s no rest for the wicked…or anyone!