It's a rare window of time in your child's life. It could be a matter of months, even weeks. It's the time before you child understands the business model of the dollar store.
During this time you can take advantage of this fact and become a larger-than-life hero to that kid. Take your child window shopping. Go to lots of stores. Whet his or her appetite to buy. Point out things in windows. Check out items on shelves.
Refuse to buy anything. Then, when the kid is salivating with consumer desire, go to a Dollar Store and announce, "This is the last place we are shopping today. You can buy ANYTHING in the store."
You will seem like the Lord of Largesse.
Your child will squeal with delight. Enjoy this. In a few weeks, this kid will understand the meaning of the dollar store and may even be resentful that you tried to pawn yourself off as a big spender.
Till then, enjoy that moment of being the most generous, indulgent parent there ever was.
(As you get older, you can share the joy of shopping at these stores by dancing to this song):
I didn't take this photo. But it represents the poem well.
I saw an old woman helping an older woman
step up on a curb.
It was a beautiful moment
for all mankind.
Our gurus and seminars fill calendars
Earn us cred
To move ahead.
But today our mission: Do not
leave her behind.
All from a much-needed pause.
People in cars, obeying laws.
1. Fear of Pain
A countdown of five creates an intimidating sense of urgency that can be traced in American culture to "A Charlie Brown Christmas," a 1965 animated television special based on the comic strip Peanuts, by Charles M. Schulz. The global popularity of this Peabody and Emmy award-winning animated TV special has firmly entrenched "five" as a list number that attracts the attention of our inner Linus – and it has been proven to make us pay attention.
2. Research Confirms It
Google invested more than $30 million to confirm what we all pretty much knew. If it comes in a five, it can make a lot of fast impact on culture. From the Osmonds and Jackson Five to New Edition and New Kids On the Block to NSYNC and Backstreet Boys, content providers have taken the lessons of opportunistic music producers in mingling together five random things only to see the ROI go through the roof.
Want proof? Here are the Mills Brothers, whose 1931 recording "Hold That Tiger" was a #1 hit and it would still be on the charts today if it weren't for the fact that there were only four members of the band. Listen.>
3. Because It's a High FIVE!
It's so good you don't even need another person. Content best practices change continually. As the parameters of media consumers' attention spans further shrink, to make your five-point listicle even more effective, make it brief. Three is not only the new five, but three is a top contender for this year's Person of the Year at Time magazine.
It's not a super bowl ad. You won't find it in a book of the world's great ads. Apple had nothing to do with it.
But this televised cornhole competition is the best marketing. Why? It's a simple split screen. On one half of the screen – the competitors. The other half – the cornhole board, complete with the sponsor's logo.
In what other televised sport does the viewer stare, just stare, at the sponsor logo?
If you put a logo on an NBA backboard, you're still looking all over the place.
Only in sharpshooting or archery would you have a spot for a logo to be constantly watched – then, of course, blown apart – as if all the contestants were disgruntled former employees.
Kudos to Johnsonville for finding the perfect sport to sponsor, one in which the participants can hold the beanbag in one hand and a beer in the other, with rounds brief enough that the bratwurst doesn't burn.
Remember the parents who provided their kids with smoke and drink. "I'd rather they got it from me than from some stranger who's up to God-to-knows-what," they'd say.
(A letter to me from the president.)
Dear Mark M.,
I didn't write everything down.
#6 was nod – you don't see that on the list.
It's a strange week in my country. Children are screaming their brains out at us with the simple request: "Please protect us from getting shot in our schools!"
I am embarrassed that they have to. I am inspired that -- maybe, maybe -- this will be the overdue adjustment, and the nation as a whole can respect the 2nd Amendment as it was intended.
I have apologized to many young adults in their teens and 20s for the mess we have dumped on their laps — the dysfunctional adult leadership in Washington, the surrender to idiotic gun lust — and so on.
With that, I also reserve hope that they will, in a rebellion powered by disgust at their elders' inabillty to cooperate as professional adults, do the opposite when they come to power. Solve or, at least soothe problems.
I give up on today’s politicians. The ones who are afraid of gun nut voters and the NRA are cowards. They know it, too. But they can live with it.
The Columbine shootings shocked us. Each subsequent shooting numbed us more and more. Now high schoolers are screaming their brains out: “What WRONG with you!?” Nothing provokes action more than anger that comes from being duped into thinking someone’s in charge — and they are not.
“We’re children,” surviving high school student David Hogg, 17, told CNN. “You guys are the adults. You need to take some action and play a role. Work together. Come over your politics and get something done.”
If I have any thoughts and prayers, it’s in hope that his last sentence comes true.
Four senior level executives stand on a bare stage facing the audience.
From left to right they speak.
Executive #1 (Steps toward and speaks to audience):
What shithole country did YOUR grandfather come from?
Lights to black.
Mark Morelli is a New York Times Bestseller reader.