| Bantam Doubleday Dell Copywriter, In-house: Ads, monthly B-to-B catalog, collateral |
 |
|
|
 |
 |
|
|
|
|
 |
| Kellerman's sales increased with each book. This piece was designed to tell wholesale book buyers that Kellerman's readership -- and profit potential -- was on the increase! |
 |
| This newspaper ad ran on the evening of the world network TV premier of "Jurassic Park." It promotes a novel about a dinosaur. |
 |
| Preview was Bantam's catalog of new releases. Not only did I write about the books' content, I featured promotional and demographic data to help booksellers' better sell the titles. |